A Modern Typology of MNEs
Sep/15/07/20:49 Filed in: MNEs
The
organization of modern MNEs is more complicated than the old models
of international exporter, multidomestic (Porter, 86), and global
(Yip.89). As a consequence of the intrinsic limitations of each of
the pure structures as an optimal form to compete globally, MNEs
evolved from these traditional forms into more sophisticated
structures intended to combine the advantages of multidomestic and
global structures. Initially these led to the concept of
transnational corporation (high localization/high global
integration) developed and widely studied by Bartlett, Ghoshal, and
other scholars (Bartlett.92,Bartlett.88,Bartlett.87,Bartlett.87b,
Harzing.00,Yip.94). However, the transnational model is still
primarily considered a mindset, idea, or ideal rather than an
organization structure found on many MNEs
(Segal-Horn.99).